BEST WAY TO OBTAIN BEST PRICE You know what your neighbor's home sold for last week, last month, last year. If you know the house and can objectively compare it to yours...maybe you can make a fair estimate as to what your house is worth. Actually, that's a maybe yes or a maybe no. In this market it is not difficult selling a property in the popular areas of Buffalo and Western New York. If you're thinking of selling you'd love to garner the highest price possible. A few suggestions to help you reach that goal: DETERMINING THE BEST PRICE Having a comprehensive market analysis prepared by a professional that factors in up to the minute market conditions in addition to the comparison of your home with like homes that have recently sold should always be the first step. Having several agents from the real estate office of a prospective listing broker walk through your house and offer you their consensus price might work but you might just be short changing your self. Read the "Homefinder" to identify the firms you think might best represent your interests, ask your friends and family who have recently sold their homes. In fact, request more than one broker to prepare a market analysis. Be wary of someone who walks into your home for the first time and offers you suggestions as to a listing price right on the spot. You deserve the preparation of a well researched market analysis, and that cannot be done without a broker first seeing your home and learning about it. Expect to allow the broker a bit of time after visiting your home, usually one to two days to do the research and prepare the report. BENCHMARK PRICING At HOLCBERG LTD. we pride ourselves on being able to bring our sellers benchmark prices for their properties. That is the highest price received, in the current market, for a property in an area where comparable homes have recently sold. We always make our research available to purchasers and other brokers so that they become comfortable with the prices our sellers ask. It is important that you neither under price nor over price your home. The right price and the right marketing plan will bring the best results. At HOLCBERG LTD, that often means multiple offers. THE MARKETING PLAN Most real estate firms in this market have waiting lists of buyers ready and eager to buy a new home. In one day they could bring 6 or 7 of their buyers through; perhaps resulting in one or more offers, maybe even bringing you more than the asking price. That's great for that real estate company having the seller and having the buyer. Maybe you think it's great for you too, getting more money than you asked. But what if that listing broker advertised extensively, invited other brokers to bring their prospective buyers through? Without a doubt if 6 or 7 buyers looking at your home resulted in 1 or 2 offers...what would a well executed marketing plan bring you? At HOLCBERG LTD we pride ourselves on full exposure to the entire real estate community and to the market of potential buyers, not just the buyers on our waiting lists. It certainly makes no difference to you whether the home is sold by a HOLCBERG LTD associate or by an associate of another firm. You will be paying thousands of dollars to the firm you hire to sell your home. Our goal is to do what you hire us to do, meet or exceed your expectations and do it effectively, professionally and creatively! After you have engaged HOLCBERG LTD we will spend the time with you to learn everything we can about your home; make suggestions on what you might do to put your home in the best showing condition; design a detailed full color brochure; and create the initial introductory ads. All of the HOLCBERG associates will tour your home so that when the phone rings they are prepared to answer any questions about your home that a prospective buyer or another agent might have. When you hire a HOLCBERG LTD broker or agent to represent your property...you have our whole team working for you. SEASONAL CONSIDERATIONS In a market like we are experiencing now, there are no seasons. Buyers are eager for homes. During the winter they are still out there searching and waiting. Many people still think that the spring is the best time to put a home on the market. Putting your home on the market in the dead of winter can actually be to your advantage, with fewer homes for sale being on the market. If you have any questions or desire further information please call 716 884-1144 or email info@holcberg.com Holcberg Ltd. Real Estate Brokerage, 716-884-1144 www.holcberg.com